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AI Consumer Testing with Simulated Personas

SKS Virtual Persona Lab runs AI-simulated consumer tests: you describe a product concept, it generates a panel of consumer personas, simulates their reactions and purchase intent, and supports A/B comparisons and a 6-person virtual focus-group chat for qualitative feedback.

What it does

• Persona panels generated for your target market
• Concept and A/B test simulation with a synthesized report
• 6-person AI consumer chatroom for qualitative probing
• Consumer Test Lab for structured tests

Who it is for

Brand, insights and R&D teams screening concepts early.

Common questions

How should AI consumer results be used?

Directionally, to narrow down concepts. Validate the finalists with real consumers.

Access

Access is through the Enterprise Pilot plan, starting at $5,000 per month. There is no free trial; guided demos are available from the SKS team. See pricing or open Virtual Persona Lab (sign-in required).

Related tools

• Retail Shelf Simulator
• Virtual Bar Simulator

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